TAG Heuer is the entry point into Swiss luxury for many South African buyers, which makes it one of the easiest brands to move. Carreras and Monacos hold the strongest values, while Aquaracers and Formula 1 models sell steadily in good condition.
What we look at
Condition matters more here than on the very top brands, because replacement values are lower. Clean glass, an unmarked bezel, an original bracelet and a working chronograph all lift the number noticeably.
TAG Heuer models we buy
Not listed? We buy every TAG Heuer reference — send us a photo and we will identify it for you.
TAG Heuer questions we are asked
Do you buy older Heuer-branded watches?
We do — pre-TAG Heuer pieces are treated as vintage and often value higher than the modern equivalents.
Are Formula 1 models worth selling?
Yes, in good working order. We will tell you honestly what the figure looks like before you commit to anything.